Commercial Analyst

Position: Commercial Analyst
Location: Birkenhead, Merseyside
Salary: Up to £24,000

The Company:
Our client is a rapidly expanding Financial/Marketing Services company based on the Wirral.

A permanent, full time vacancy has arisen within the Marketing Department for a Commercial Analyst.

The Commercial Analyst Role:
This Commercial Analyst role represents an exciting opportunity for a proactive individual to start out in a challenging and exciting profession.

To begin with the candidate will assist with production of an analysis and reporting portfolio but will aim to quickly become self-sufficient in analysis.

From this point the ideal candidate will work on their own analysis pieces with an aim to provide thoughtful insight and information to a multi-disciplinary department. They will champion eCommerce analysis to help put the business at the forefront of a highly competitive online commercial marketplace.

Job Purpose:  
To work as a key member of the Commercial Analysis Team measuring performance of commercial activities within various business units including Christmas Savings and eCommerce

- To produce/maintain/develop a wide analysis portfolio across multiple brands, utilising various data sources, with particular focus on eCommerce/Website reporting and analysis
- Become the authority on the online journeys our customers take with a view to constantly improve our ecommerce conversion rates
- Contribute to the ongoing development of media campaigns, including efficiency reporting and attribution modelling
- Ensure department data and reporting is accurate, efficient, and effective to best inform department strategy and keep department processes efficient
- Help the department keep at the forefront of Marketing and eCommerce practices by researching then utilising new technologies, media, and reporting tools          

Job Context: 

- Reporting to the Senior Commercial Analyst
- Manage a varied portfolio of performance reports
- Working within a small analysis team of 3 as part of a larger marketing department of 20
- Liaising with the campaign, web and brand teams as required

Principal Accountabilities:

- Work with Commercial Analysis Team to produce regular performance reports for various business units, particularly a Google Analytics and eCommerce reporting portfolio
- Utilise various company databases to generate relevant SQL queries to feed into performance reporting
- Marry together Google Analytics/Online data sources and internal Datawarehouse data sources to ensure reporting/analysis is accurate and relevant
- Use Google Analytics to build and track journey reporting across various websites
- Develop Google Analytics reporting to improve/streamline current reporting process
- Formalise and rationalise data sources used for analysis in conjunction with IT
- Research new media thinking and opportunities to generate ideas for future planning, implementation, and analysis
- Analyse and document current website structures
- Any ad hoc data extraction & analysis
- Any other reasonable request from Line Manager

Knowledge, Skills, Experience & Training:

- Highly numerate with a relevant numerical based degree such as Maths, Statistics, Economics, Computing etc
- Strong Microsoft Excel skills
- Ability to analyse and interpret data
- A diligent and meticulous personality with keen eye for detail
- A positive attitude with a willingness to learn new skills
- An understanding of relational databases
- An understanding of basic ecommerce and website conversion principles
- A passion for working with big data, a desire to deliver insight from it and to bring it to life for those with less technical knowledge than yourself


- Experience working with SQL coding and management studio
- Experience working with Google Analytics
- Strong data analytical skills with the ability to simplify complex data for others
- Confident communicating and presenting to management, technical staff and peers
- Effective verbal and written communication skills

If you are interested in this Commercial Analyst position, simply apply via the button shown.

This vacancy is being advertised by Net-Recruit.

Keywords: Commercial Analyst, eCommerce, Google Analytics, Website Reporting, Media Campaigns, Marketing, Data Analysis, Data Analyst, SQL, Database, Coding, Business Analyst, Birkenhead, Liverpool, Wirral, Merseyside
Job reference information
Contact Name Candidate Services
Telephone 01457 851142 (Please reference Dice when calling)
Reference BW/X191/CA-3103

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