Digital Analyst - 6 month Fixed Term (Analyst)
The Senior Digital Architect assists in the delivery of best-in-class digital insight across TUI’s digital assets, including but not limited to thomson.co.uk and firstchoice.co.uk. In an exciting and challenging analytics role, the Analytics Architect will embed themselves in a fast-paced digital team, assisting in the building and configuration of analytics systems, providing key data to drive the team’s agenda.
You will be joining the company at a very exciting time, being part of the eCommerce function which is driving the digital focus within TUI UK&I; we are at a significantly evolved point in our digital journey with an exciting roadmap ahead. In addition to being digitally focused TUI UK&I is also investing heavily in analytics, with this also being a key focus in driving the business forward.
What you will be doing for the Digital Analyst - 6 month Fixed Term (Analyst)
As Senior Digital Architect you will have responsibilities covering a variety of areas: data integrity, project development, configuration building, configuration testing, strategic insight, process ownership, and analytics availability.
The core of your role will be working with the other architects and analysts in the wider digital analytics team.
You will have responsibility (alongside the other architects) for preparing the analytics systems to be set up for website developments, whilst also ensuring those systems are continuously optimised for use by analysts, through on-going configuration building and testing.
On the project development side, you will be required to work alongside the agile scrum and IT teams, to ensure analytics requirements are delivered by design, implementation, validation, and eventual evaluation of output.
This will involve participating within internal project teams and working with internal stakeholders to deliver the aforementioned requirements into our analytics systems.
You will be responsible for assisting in the design, testing, and implementation of analytics tags through use of a tag management solution.
Aside to project-related activity, you will take on the responsibility of being the ‘Guardian of the data’ we hold across our analytics platform. This will require you taking ownership of the creation and execution of data integrity processes, to ensure that the data used by the business is accurate and not misleading.
As our business becomes more digitally driven than ever, you will be responsible for helping drive such an agenda, through assisting in, and owning various business projects from the digital analytics team’s viewpoint.
These projects will range from the creation of dynamic dashboards to showcase and democratise the data we hold, to exploring new and emerging areas such as app and retail analytics.
In regards to strategic insight, you will be required to support the analytics team in understanding how to measure the commercial impact of new sites launched, and how to go about assessing how customers interact with emerging platforms, such as the two apps we currently have on the market for our two main brands (Thomson and First Choice).
This educational requirement will become a recurring theme across the majority of the work that is expected of you in this role. This will ensure we achieve continuous synergy across not just the digital analytics team, but the wider eCommerce department, in terms of analytical understanding and adoption of the data-driven digital change.
What we are looking for the Digital Analyst - 6 month Fixed Term (Analyst)
•Proven experience of Enterprise level Web Analytics solutions
•Good to have - Experience in configuring web analytics data, transforming raw data through processing rules into usable data objects for end users
•Interpret customer requirements alongside tool and dataset knowledge to create efficient processing rules; ensuring end users have suitable / understandable data
•Ability to understand complex issues and communicate potential solutions to non-expert users
•In depth knowledge of website tagging and troubleshooting
•Familiarity with SQL
•Strong Communication skills
•Strong Time Management skills
•Strong Interpersonal skills and teamwork focus
•Interest in the travel industry and online technology / developments
•Well developed communication skills using verbal, visual and written methods
•Numerate and analytical mindset with a focus on the commercial benefits of digital changes
•Excellent communication and presentation skills, including ability to communicate complex information effectively to a variety of audiences via a variety of means (visual, verbal, written)
•Highly organised and process-driven
•Passion for data and delivering consistent outputs
•Interest in the travel industry and digital technology/ developments
•Understanding of digital data collection techniques and limitations
•Strong interpersonal skills and teamwork focus
•Strong learning agility with enthusiasm to learn and develop new skills
•Strong commercial acumen
•Experience with Adobe Data Workbench (Insight)
•Experience with Adobe Reports & Analytics (SiteCatalyst)
•Wider knowledge of digital technology (outside of analytics)
•Experience in a commercially-driven business
Working within TUI group
TUI UK and Ireland is the UK's largest tour operator with key brands including Thomson, First Choice and Thomson Cruises. TUI UK and Ireland's airline, Thomson Airways, is the UK's third largest airline with 61 aircraft operating to over 73 destinations in 20 countries. Thomson Airways was the first airline in the UK to take delivery of Boeing's 787 Dreamliner and is flying the aircraft on long haul flights. We employ a team of 13,300 colleagues, serving 5.2 million customers each year.
TUI Group is the world’s number one integrated tourism group. Covering the entire touristic value chain under one roof we employ 63,000 people in over 100 countries and offer 20 million customers comprehensive services in around 180 destinations worldwide.
Help make our customers smile and in return you will receive a competitive salary, pension scheme and further benefits such as generous holiday discounts, great rates with foreign exchange and discounts with retailers.
How to apply for the Digital Analyst - 6 month Fixed Term (Analyst):
Apply online, we just need a few details from you and your CV.
Job reference information
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