The Applied Intelligence division of BAE Systems delivers solutions
which protect and enhance the connected world. Everything we do creates
a safer future.
We want to solve problems for our customers and by bringing together
great minds, we can work together to make the world a safer place.
BAE Systems is looking for a global product marketing expert to join
our team and help take our marketing success to the next level. We're
looking for a dynamic marketer to drive our propositions in the Cyber
Security sector to ensure that they are delivered in market with world
At a global level our product marketing team produces content to
position BAE Systems in our key verticals and sectors. The role bridges
the gap between sales, pre-sales, engineering, product management and
marketing to ensure our propositions align with the needs we're hearing
from customers, prospects and the industry.
We're looking for an ambitious, hard-working, strategic and eloquent
marketer with experience of product marketing within a fast-growing tech
company. Providing product marketing support, messaging and content, we
need a highly skilled PMM to be the driving force in defining, creating
and delivering our propositions to market.
As a Product Marketing Manager, you will be responsible for the
outbound marketing activities of our Cyber Security products. You will
craft the problem and value oriented messaging for our products and
services. You'll conceive and develop innovative marketing programs that
drive demand. Attention to detail and an eye for quality, along with the
ability to grasp and translate technical capabilities into benefits are
crucial. In your role as a Product Marketing Manager you will be the
expert in buyers, how they buy and their buying criteria and will
transfer that knowledge to the sales channel.
This role can be based from the UK (Guildford, London, Gloucester or
Leeds) or the US (Raleigh, North Carolina or Fort Lauderdale, Florida).
What you'll be doing
- Collateral and Sales Tools - develop datasheets, brochures,
presentations, case studies, videos and white papers
Thought Leadership - white papers, videos, byline articles,
- Demand Generation - serve as key input
to the global campaign management team to define strategy of
marketing programs that drive demand for our products
Product Positioning - develop and adapt core product positioning to
the unique requirements that channel customers have
Direct and channel enablement - communicate the value proposition of
the products to channel partners and develop the sales tools that
support the selling process of our products by resellers and
- Market intelligence - be the expert on
your buyers, how they buy and their buying criteria; be the expert
on your competition and how to win
What we're looking for
- B2B enterprise software product or managed services marketing
- Bachelors or Master degree, or international
- Considerable past Product Marketing Manager
- Experience in Cyber Security products or
services, experience in managed security services a plus
Excellent understanding of the Cyber Security and IT services market
- Familiarity with US and UK security regulations and
standards (PCI, HIPAA, FFIEC etc)
- Excellent written and
verbal communication skills
- Willing to travel up to 20%,
- Pragmatic marketing certification is
Security Clearance is required for this vacancy. If you are not
currently Security Cleared, you will need to be eligible for this and
willing to go through the process. For more guidance on National
Security Vetting please click here.
About BAE Systems Applied Intelligence
We help nations, governments and businesses around the world defend
themselves against cyber crime, reduce their risk in the connected
world, comply with regulation, and transform their operations. We do
this using our unique set of solutions, systems, experience and
Our success is down to our people. The changing nature of our business
means that we're constantly looking for the brightest talent to help us
fulfil our ambitions. As an experienced professional, we'll entrust you
with responsibility; this means that you'll have client contact, variety
and support from day one.
We'll encourage and support you to develop your skills and reward you
as you grow. Whatever your area of expertise, you'll be much more than
just a job title; you'll be an integral part of the business where your
individual contribution makes a difference every day. Great minds
deserve great rewards, so we also offer a very competitive salary and
Diversity and inclusion are integral to the success of BAE Systems
Applied Intelligence. Staying competitive in today's global marketplace
requires an organisational culture where employees with varying
perspectives, skills, life experiences and backgrounds - the best and
brightest minds - can work together to achieve excellence and realise
individual and organisational potential. We also welcome discussions
about flexible working.
Division Overview: Commercial Solutions
BAE Systems has been in the business of protecting some of the world's
most important assets and networks for over 100 years. We apply the same
techniques, intelligence and strategy used in defending nations and
governments to businesses as well. That's us - Commercial Solutions - a
division of BAE Systems that specializes in providing businesses around
the globe with the products and services they need to stay protected in
today's connected world.
We offer a broad portfolio of on premise, managed and cloud-based
products and services that are proven to protect our clients
againstfinancial crime and persistent cyber attackers.
We aim to be a global industry-leading, cyber and financial crime
products business and will do this by leveraging the BAE Systems brand
and by delivering higher grade security solutions for our clients.
Help us secure a connected world by being an unseen hero. Apply now and