Online Copywriter

  • The Drum,
  • Hertfordshire
Telecommuting not available Travel not required

Job Description


About the Online Creative Content and Editorial Team

Comprising of designers, developers, copywriters and delivery leads, our team is responsible for the creative execution of the core pages across the majority of Tesco's websites.

We inspire, design and deliver the very best digital creative and content for our customers.

Always optimising to drive engagement, conversion and satisfaction.


We offer excellent benefits that help make Tesco a great place to work. These include but aren't limited to:
* An annual bonus scheme which you can achieve up to 3.5% of base salary
* Colleague Clubcard (including a 2nd card for a family member) after 6 months service with 10% off most purchases at Tesco
* Holiday starting at 20 days plus a personal day
* A retirement savings plan - 4%-7.5% contribution rate
* Life Assurance - 5 x contractual pay
* Buy As You Earn Scheme
* Save As You Earn Scheme
* Deals & Discounts through Tesco including Tesco Mobile & Tesco Bank
* Deals and Discounts through many other external businesses

Main Responsibilities

We're looking for a copywriter to join our talented team. With digital demand at Tesco growing, we're in the fortunate position of being able to offer an exciting, challenging and rewarding role to the right candidate.

While specific responsibilities will be dependent upon the changing needs of the Tesco business, the following provides an overview of the role's key responsibilities and measures:
* You will write informative copy for our groceries, direct, and Clubcard websites to create an engaging, on-brand experience that is simple and clear to understand for customers and meets the brief and timeframes agreed.
* Writing and editing copy for the online, including Help, Terms & Conditions, Returns & Refunds, Delivery, Privacy & Cookie Policy, Where's My Order, Affiliates, Accessibility Statements and Contact Us.
* By collaborating with the Category Online Trading teams (General merchandise, groceries) and non-transactional teams (, Clubcard), you'll write compelling copy for day-to-day trading, propositions, specific shopping missions and seasonal events where required.
* Follow the Tesco tone of voice and style guidelines, making sure customer-focused copy is used throughout the site.
* Check copy is accurate, grammatically correct up to date and legally compliant.
* Ensure copy is in line with search engine optimisation (SEO) best practices.
* Ensure tone of voice is on brand and relevant to the category.
* Monitor competitors for best practice and new innovations.

Ideal Candidate

Key Skills and Experience

You'll need to possess/have demonstrated experience of:
* Excellent written and verbal communication skills
* Writing for web, apps and SMS
* Attention to detail
* Knowledge of SEO best practice
* MS Office (and preferably Mac devices)
* E-Commerce environments
* Understanding of online retail and how great copy can make a commercial difference.

Personal skills:
* Flexibility, ability to plan and organise, responsiveness, creativity, self-starter.
* Able to build solid working relationships with peers, stakeholders and senior leadership.
* Ability to demonstrate strong written, verbal communication and presentation skills to all levels of seniority and disciplines within the organisation.

To find out more information and to apply, please click the APPLY button.
Dice Id : DI21192
Position Id : 180480
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