Apps Market Growth is Global as Markets Stabilize: App Annie

Developers everywhere want their app or service to flourish, and new data suggests you might want to think global with your next app-related move.

By the end of 2018, App Annie says global spending in app stores such as the iOS App Store and Google Play will reach U.S. $106.4 billion. That’s a touch lower than the U.S. $110 billion or so it was forecasting last year, but still strong.

Forecasting a bit further, the report says global app store spending will reach U.S. $156.5 billion by 2022. Per-device spending will increase to U.S. $25.65 in 2022, up from U.S. $20.94 per device last year. Downloads will also surge; by 2022, users will have downloaded 258.2 billion apps, a 45 percent uptick from 2017.

By 2022, the United States will be responsible for U.S. $34.1 billion of app store spending, globally. The EMEA region (Europe, Middle East, and Africa) has similar growth, but less spend. Its expenditures will increase to U.S. $21 billion by 2022, up from an estimated U.S. $13 billion in 2018.

Most of the global app store spending does – and will – come from APAC (Asia Pacific). This region spent U.S. $53.4 billion in 2017, and is projected to spend U.S. $71.8 billion by the end of 2018, as well as an enormous U.S. $101.4 billion per year by 2022. Three of the top five countries for app store spending come from this region: China, Japan, and South Korea. China leads the way globally, doubling the spend of second-place United States, a trend App Annie sees continuing into 2022.

Meanwhile, Japan’s overall app store purchasing power is about two-thirds of the U.S., but it has the highest per-device spend. Japanese users spend roughly $140 per device, almost six times the global average.

Both Android and iOS will continue to grow, so making your apps available on both platforms is a smart move. Perhaps more critical is making sure the app language is localized regionally, and adheres to strict new privacy laws across the globe.

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