Love (and technology) is all around us

As we pass through another Valentine’s Day, love is in the air for some while others dreaded the over commercialised day. Whichever group you belong to, there is no denying the 14th February throws a spotlight on dating. Technology has stepped forward to provide a helping hand.

Is there such a thing as blind dating anymore? With the abundance of social media, potential partners can be fully checked out before even saying hello.

Mobile app developers from have created an app which will allow the public to use a Smartphone to access a stranger’s entire social media profile, simply by taking their photo. Furthermore Nametag takes the danger out of dating by immediately informing the recipient if their intended has a criminal history, comparing the profile pictures with over 450,000 on databases including the National Sex Offender Registry.

Kevin Alan Tussy, creator of NameTag commented on the app; ‘I believe that this will make online dating and offline social interactions much safer and give us a far better understanding of the people around us. It’s much easier to meet interesting new people when we can simply look at someone, see their Facebook, review their LinkedIn page or maybe even see their dating site profile. Often we were interacting with people blindly or not interacting at all. NameTag can change all that.’

Currently the app will only work with Google glass, coordinated by software engineers to focus on any possible problems or security risks. The app will soon be available for all smartphones.

Online dating is no longer a taboo shameful experience and has now become an increasingly popular way to meet new acquaintances. Web developers have created a mass of online dating websites to entice perspective daters to join and select from profiles. Technology may be able to help the single market even further.

Research by a team at the University of Iowa Tippie College of Business, has recognised that major organisations including Amazon and Netflix are able to predict a consumer’s behaviour and likes far better than dating websites can based on consumer’s provided profiles. The study suggests dating services should use an algorithm to make recommendations based on their dating history.

Assistant professor of management sciences, Kang Zhao, led the team in the research and concluded “Your actions reflect your taste and attractiveness in a way that could be more accurate than what you include in your profile.”  

This conclusion lead to a model based on the consumer’s own tastes and attractiveness through who the client contacted and their response rate success. “Those combinations of taste and attractiveness . . . do a better job of predicting successful connections than relying on information that clients enter into their profile, because what people put in their profile may not always be what they’re really interested in. They could be intentionally misleading, or may not know themselves well enough to know their own tastes in the opposite sex.”

The dating world is changing, with technology having a bigger influence than many may think.

Name tagWikipedia: A name tag is a badge or sticker worn on the outermost clothing as a means of displaying the wearer’s name for others to view.

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